50 Jobs in New York, NY
Shake Shack is Hiring a Remote Employer Branding Manager
We Stand For Something GoodOur secret to leading the way in hospitality? We put our people first!At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing.Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Employer Branding Manager
As the Employer Branding Manager, you will support the Recruiting organization by developing and leading recruitment marketing content and campaigns that drive brand awareness, attract top talent, and activate candidates. This role will work cross-functionally with the Marketing department driving our employee valuation proposition (EVP) as we look to attract and engage top talent. This is a hybrid opportunity in the NYC Home Office and any candidate in this position will be expected to be able to work in the office 3 days a week.
Key Responsibilities
Develop a wide range of messaging that expresses our Employee Value Proposition and elevates our brand in the talent acquisition landscape
Establish and execute the recruitment marketing campaign strategy across core social media platforms to attract the target audience and build proactive pipelines of top diverse talent
Advance Talent Acquisition digital attraction strategy by maintaining our media strategy, creating social media content, and analyzing performance data to drive and optimize usage.
Manage and maximize employment branding opportunities with our current social platforms. (LinkedIn, CareerArc, Facebook, Instagram, Twitter)
Increase the visibility of our job openings by running the build and performance of programmatic campaigns and managing sponsorships.
Partner with our internal Marketing team to find opportunities to drive career site performance, update content and enhance the candidate experience.
Serve as a strategic advisor to Talent Acquisition and broader business partners, including Communications and D&I, on recruitment marketing campaign tactics and content.
Champion the candidate experience from first touchpoint to onboarding, ensuring all external recruiting content/communications are representing our EVP and high-quality, and partnering with other creative teams on delivery as needed.
Analyze and present key recruitment marketing metrics to inform new and ongoing campaigns, programs, content, and tactics, and provide business insights, i.e., monthly scorecard and quarterly business reviews
Create internal team communications that drive productivity and collaboration, and provide support for business facing communications that demonstrate scope and impact of Recruiting
Knowledge, Skills, Abilities
4-6 years of experience
Bachelor’s degree in marketing, Human Resources, Communications, Digital media or a related field
Experience developing creative and innovative strategies for websites, social media, target campaigns, email marketing, and search engine optimization.
Experience in restaurants, retail, or hospitality is preferred.
We are looking for someone who is curious, innovative, data-driven, a creative problem solver, collaborative, and able to build positive relationships.
Related Experience
5 or more years leading recruitment marketing/employer brand/digital marketing strategies
2 or more years experience partnering with a recruitment marketing agency
Benefits includeMedical, Dental, and Vision InsuranceTransit Discount Program401K Plan with Company MatchPaid Time Off ProgramFlexible Spending AccountsEmployee Dining ProgramReferral BonusOnline Training ProgramCareer DevelopmentCorporate Fitness Discount ProgramsChoice of Global Cash Card or Direct Deposit
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
Job Summary
Full Time
Restaurants & Catering Services
$117k-147k (estimate)
01/30/2024
05/19/2024
shakeshack.com
NEW YORK, NY
3,000 - 7,500
2004
JOHN BERBERICH
$500M - $1B
Restaurants & Catering Services
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About Shake Shack
Shake Shack sprouted from a hot dog cart in Madison Square Park (NYC) to support the Madison Square Park Conservancys first art installation. The cart was quite the success, with Shack fans lined up daily for three summers. In 2004, a permanent kiosk opened in the park: Shake Shack was born. This modern day roadside burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, we welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classic ...
s. The rest, as they say, is burger history. And since day one, it would not have been possible without our stellar team! As a member of the #ShackFam, you can expect an exciting work atmosphere with a culture focused on family, fun and community. Were committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that Shake Shack continues to be a great place to work. Thats why were so proud to have earned 100% on Human Right Campaigns 2019 Corporate Equality Index for LGBTQ-inclusive workplace policies and practices, a designation that highlights the core of our ethos here at Shake Shack. For a full list of available opportunities, visit: http://www.shakeshack.com/join-our-team/
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The job skills required for Employer Branding Manager include Brand Awareness, etc. Having related job skills and expertise will give you an advantage when applying to be an Employer Branding Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Employer Branding Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Employer Branding Manager positions, which can be used as a reference in future career path planning. As an Employer Branding Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Employer Branding Manager. You can explore the career advancement for an Employer Branding Manager below and select your interested title to get hiring information.
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